Ricardo Alarcón, founder of Ousgur, working with an AI automation dashboard at his Palma de Mallorca studio
Taking on 3 new projects · Q2 2026

Fewer clicks.
More results.

AI automation studio for SMBs and freelancers. We identify the manual processes consuming your team's time and turn them into automated workflows that run on their own.

First 20-minute call, no strings attached.

If it's done by hand in your business,
we can probably automate it.

Industry doesn't matter. If it's repetitive, rule-based, or moves between systems, it's a candidate for AI automation. A few examples:

ONBOARDING

New client onboarding

The client uploads documents, AI extracts the data, CRMs, contracts and templates fill themselves, without typing the same thing twice.

CUSTOMER SUPPORT

Email and WhatsApp triage

AI reads, classifies and answers the routine. Only escalates to humans what requires judgement or decision.

BILLING

Invoice processing

Automatic reading of supplier invoices, data extraction, reconciliation against orders, system entry.

SALES

Lead qualification

The system enriches, qualifies and prioritises your leads automatically. Your sales team only talks to the ones worth their time.

CONTENT

Generation and publishing

Content pipeline: research, writing, SEO optimisation and publishing to whatever channels you use, in your brand voice.

REPORTING

Automated reports

Data pulled from multiple sources, consolidated into a report ready to send, every week, without anyone preparing it.

Stack · Works with your tools

Works with the tools you already use.

We don't ask you to switch CRMs, document managers or communication channels. We build on top of your current stack and connect with virtually any system that has an API.

  • WhatsApp
  • Telegram
  • Gmail
  • Google Sheets
  • Notion
  • HubSpot
  • Airtable
  • Make
  • Zapier
  • n8n
  • Stripe
  • Claude

Tool not listed here? We probably integrate with that one too. Tell us which.

If any of these sound familiar,
this site is for you.

Every week, in your business, someone (you or your team) spends hours:

Your time (and your team's) is too valuable to spend on paperwork.
Freeing it from repetitive work means freeing it for what actually moves your business: thinking, deciding, creating, serving your clients better.

We build automations
made to your measure.

It's not off-the-shelf software. It's a custom orchestration that integrates with your current tools, respects your processes, and adapts to your business.

STEP 01

Captures information automatically.

Data arriving via email, WhatsApp, forms, PDF documents or images. AI extracts it without anyone on your team typing it in.

STEP 02

Connects with the systems you already use.

Your CRM, ERP, Google Drive, Notion, spreadsheets, document manager. Everything syncs by itself. No copy-paste. No errors.

STEP 03

Executes actions and communications.

Emails, messages, generated documents, created records, sent notifications. Everything fires at the right moment, in your brand voice.

STEP 04

Only asks for human eyes when needed.

If something doesn't fit, it escalates to the right person. If everything's fine, you don't even notice until the process is done. Your team only decides what requires a decision.

Typical outcomes

3–4 h 10 min

Your team spends per manual process

Days Hours

End-to-end cycle time

Impossible You scale

Grow without hiring more headcount

Every project is unique.

We don't have fixed rates because no two automations are the same. Scope, integrations, volume and final polish vary from project to project. So we always quote after understanding your case.

PHASE 01 · BUILD

Initial system setup

One-time payment when we start. Includes process mapping, building the automation, integration with your systems, production testing and team training.

The budget depends on complexity: number of automated steps, required integrations, data volume and customisation level. We present it as a closed price after the first call.

PHASE 02 · OPTIONAL

Iterations when you need them

Once in production, most automations run on their own without you touching anything. If your processes change, you want to expand the scope, or new AI models come out that improve the result, we can iterate together in monthly cycles with a flexible fee.

Completely optional. No lock-in, no commitment. Only kicks in if you ask for it. We leave it defined in the initial proposal in case you need it later.

The first call is free. If we don't see a clear case, we'll tell you.

What people
keep asking.

If you made it this far, one of these has probably crossed your mind. If yours isn't here, write to us and we'll answer it.

How much does it cost to automate a process?

Price depends on the scope of each project: number of processes to automate, integration complexity, data volume and level of customisation. We don't publish fixed rates because no two automations are alike. After our first 20-minute call, once we understand your case, we send you a written fixed quote, no surprises. The usual structure is a one-off setup payment. If later on you need iterations, because your processes change or you want to expand the scope, there's an optional flexible monthly retainer that only kicks in if you ask for it.

How long until it's up and running?

Three to five weeks from kick-off. Week 1: mapping the real process with whoever runs it in your team, not the ideal one. Weeks 2 to 4: build, starting with the 70% of the flow that delivers 90% of the value, with weekly reviews in short calls. Week 5: production rollout with real data and team training. After that, if you need it, there's an optional monthly retainer for adjustments and improvements. No sprint runs longer than 7 days without something concrete to show you.

Is my data safe? Are you GDPR compliant?

Yes. We build automations either on your own infrastructure or on GDPR-compliant providers (EU servers, encryption in transit and at rest, no unnecessary retention of personal data). We sign NDAs and, when applicable, data-processing agreements.

Does it work with the tools I already use?

Yes, that's the whole point. We integrate with WhatsApp Business, Gmail, Notion, HubSpot, Airtable, Make, Zapier, n8n, Stripe, Google Sheets, and any system with an API. If your tool has no API, we usually find another path (RPA, controlled scraping, webhooks).

What happens when the AI gets it wrong?

We design flows with confidence levels. Low-risk routine work (classifying an email, filling a form) runs without supervision. Uncertain cases escalate to a human before action. Every decision is logged for audit. The AI never takes irreversible action without human approval.

Do I need my processes perfectly documented before starting?

No. Part of week 1 is exactly that, documenting with you how the real process works today, not the ideal one. If you've never written it down, we do it together.

How is this different from Zapier or a regular chatbot?

Zapier connects apps with simple triggers (if X happens, do Y). A chatbot answers one question at a time. We build systems that understand context, read unstructured documents, make judgment calls, and integrate with your systems all the way to closing the full process. We use Zapier, Make or n8n as building blocks when it makes sense.

What if my processes change in six months?

That's exactly what the optional ongoing phase is for. You activate it only if you need it. It covers adjustments when processes change, updates to newer AI models, and small improvements. No lock-in: if it stops being useful, you cancel, no questions asked.

Tell us your case.

20 minutes. No strings attached. We tell you what can be automated in your business and how we'd do it. If we don't see a clear case, we'll tell you.